Join a Tribe of Clever,
a tad melioristic) and curious people who love adventure and value the environment.
By Alicia Amerson
Your To-do List Isn't the Enemy!
Have you wondered how other project leaders make it all work?
Here are a few tips that will help you focus on your goals.
Maintaining focus on your goals is hard - like really hard. I don't need to tell you, though; you are a project leader. You are already doing a juggling act with email, calendars, websites, social media, making content; all the while trying to balance on a tightrope where there is a stack of proposals, grant applications, and clients that are constantly revolving.
How can you possibly know what and how to prioritize when everything is the most important task of your day?
When you start to feel the slide turn quickly towards a deep dive into the inefficiency rut you can use these six steps to focus on your goals and accomplish your mission. I will admit this will take time out of your day to organize, but it is worth every minute!
TIP #1 Make a list of all the projects and to-dos on your list right now
Think of this like cleaning out your closet and you have to look at every single item of clothes that you own.
Literally include every little task from calling a client to planning content, maybe you need to invoice a customer or take time to order your new 2019 day planner. No task is to small.
TIP #2 Order each task by value they provide to your business
How do you describe value in your business? Is it engagement on social media? Is it more people joining your closed Facebook group? Is it your client's perception? Is it increasing your partnerships?
No matter how you look at these you want the end result to be in monetary value. You can't pay your staff or research wildlife with social media engagement, but if those people love, know, and trust your company, they will refer you to others.
Referrals turn into new customers, simply put the positive word of mouth impacts your bottom line.
When you review value you might think about it in terms of the most profitable task per hour spent, whether directly or indirectly. When weighing a task that does not have a specific dollar value attached against those that do can be tricky, so you can develop a point system to manage each of these tasks.
For example, you may choose to focus on client work which will bring in money to support your business. But when you use a point system to access value, you realize that each partnership you make in your network brings in 2 to 3 new clients. The value of networking doubles or triples your bottomline. Also remember the customer's perception may bring you more leads to grow your business. You will need to quantify the reach and impact when it comes to tasks that are less tangible. To get started assign more points to tasks that have the farthest reach or impact the most people than the tasks that produce minimal results.
by Alicia Amerson
Wildlife conservation needs a mindset shift, let me share why...
For those of you who know me, I am a petite person and much like this tiny lizard I feel small most often. Among the giants in the world, whether it be a famous scientist, a best-selling author, or a politician; I wonder how I can make the biggest impact with this one life I am living. Although media portrays that we spend time on being different I honestly think we all desire the same basic things. To live a fully abundant life we basically need acceptance, love, shelter, food, and water.
Often times as a strategy driven individual I find myself at a crossroads, asking "if this happened, what should we expect? If that happened, what should we expect?" I am constantly learning from this process and accessing my achievements on what I expected to happen and most often are pleasantly surprised. Because this comes easy to me, I often get asked when I work with others to help them generate action towards making their ideas come to life.
Do you find your mind travelling into a big idea then asking questions that look beyond to the end result? I often visualize what am I actually trying to accomplish by asking what does it looks, feels, tastes, smells, and sounds like. One of the key results I have found from visualizing a positive future or outcome is that it creates a clear vision and strategy to get beyond the noise.
You might wonder what is the noise?
I consider the noise the Scarcity Mindset. This mindset is caused by competition, thinking in a way that we are already losing a fight, that we are in a war or fight to begin with, and that there is just not enough to go around for all of us (including wildlife and habitat). For example:
- Competition for conservation funding. There's the idea that there is just not enough money to protect the entire world. Although many non-profits are making significant impacts around the world. (Let's celebrate the success and collaborate to make larger impacts.)
- Writing grants causes us to look at an issue from a negative perspective. When our minds continually write and focus on an issue with negativity we talk, live, and share these thoughts and energy with all of those around us.
- Scarcity is the mind saying that there is just not enough.
- Finally, the noise of the scarcity mindset says that rich people are bad people. That money is evil - yet we absolutely need it to do our conservation work. And YOU are a good person! You deserve to be rich so you can continue doing good work.
The wonderful part of being human is that we are all uniquely different. And it will take all of our perspectives to protect our biodiverse world.
I would like to challenge you today and for the rest of the week to visualize ABUNDANCE.
Yes I am asking you to take 10 minutes of your day (preferably first thing when you wake up) and visualize abundance. What does it look, feel, smell, taste, and sound like to you?
Before you get started on your meditation first start by doing a bit of homework. Answer these questions:
1. What and who are your current constraints? How are you solving your issue now? What do you hope to gain from each step?
2. What are your current beliefs about money? Are these beliefs you grew up with or reflect values similar to your friend/family group? Are your beliefs about money limiting you in anyway?
3. Why are you passionately putting your time into this issue? - This is a deep question so give yourself time to answer.
4. If this issue were solved tomorrow what would it look, feel, smell, taste, and sound like to you?
If this blog resonates with you add a comment below. Share how your Abundance mindset changes after one week.
If you want to learn more about meditation with a goal try one of the Grace Space Sessions on Abundance mindset.
by Alicia Amerson and Sharon Rossmark (Women and Drones)
Like you we started with a vision to promote drone technology in our specific niches. To define our niche we had to invest time in building our brands and our websites.
Over two years ago Women and Drones and Alimosphere independently started our companies. Prior to knowing each other we had similar paths to implementing our business ideas and creating our brands and websites. After talking to each other we realized that we started out by identifying what we wanted to convey to a potential customer.
At the start we realized that our websites would help us find customers that align with our services and products, and would also weed out those who don’t align with our services. We were aware our brand would reflect our values and mission.
Alimosphere and Women and Drones have different niches within the drone industry, but together we felt it was time to help the women in our industry so we are producing a few blogs to talk about how we are making our brands and websites work for us.
To do this we started out with desires that you may also relate with:
To realize these desires we had to also realize that we were not going to be able to help everyone around the world, so we’ve identified our niche. And yes, we’ve scaled down our niche to serve those in our community.
This might be frightening to hear, but one of the most important aspects of starting your drone business is niching down your services to highlight what you are good at and how you can help your customer.
Episode 15 - Facebook Live - The Six Steps of the STRIVE Plan
by Alicia Amerson
Alicia Amerson is interviewed about drones and wildlife disturbance. July 10, 2018
How to use drones without stressing wildlife
Our guest is Alicia Amerson, a marine biologist, drone user, and science communicator. She tells us why it’s critical to have best practices for drones in place not only to guide hobbyists making videos of whales or birds, but especially before companies like Amazon.com deploy fleets of drones in our skies.
After getting a Master’s degree in marine biodiversity and conservation from the Scripps Institution of Oceanography at the University of California, San Diego, Amerson spent two seasons on a research project flying drones over mother whales and their calves in Australia.
Drones, also known as unmanned aerial vehicles or UAVs, are a hot topic in conservation research these days. They’re used to monitor coral reefs and wildlife for instance, and can actually be used to produce wildlife population counts much more quickly and accurately than traditional methods allow.
But when Amerson returned home to California from Australia, she noticed the use of drones on the coastline was becoming much more common, especially among drone hobbyists and wildlife lovers. She was alarmed: wildlife like seabirds, seals, and sea lions on the California coast are often disturbed by humans, and the drones were just adding another level of disturbance. That’s when Amerson convened a group of experts to develop best practices for drone pilots and subsequently founded Alimosphere, a company that works with conservationists, drone entrepreneurs, and outdoor enthusiasts to reduce drone disturbances of wildlife and promote the use of drones for conservation research.
During our conversation, Amerson referenced a recent Mongabay commentary that laments the fact that the media often only becomes interested in wildlife conservation stories when a species has gone extinct or is nearing extinction.
Amerson says that she doesn’t want a similar scenario to play out regarding the impacts of drones on wildlife:
“I want to hit the panic button and create policy” before we have drone-based delivery services by companies like Amazon and Uber “and look and collect data to make sure that we understand what populations are using the skies before we release all of these drones into our world. And so you have to create best practices and policies before all this really gets out of control.”
Here’s this episode’s top news:
Check out our conversation with Kim Players.
Kim is making huge strides for those who want to learn all about drones. She talks us through her story and her business. Listen in to get great information on how she makes it all work!
Watch the video now!
You will be able to communicate to your clients how you’ve committed to greening your flights and reducing wildlife impacts. Imagine a client comparing you to another company when you have this as part of your value proposition!
Get your copy today. https://amzn.to/2N1k6Yu
As in humans, cumulative impacts to animals lead to chronic stress and may eventually lead to sickness and death. There is a long line of people behind you thinking it’s only one selfie or one drone flight. Most likely you’ll never see the long line of people behind you impacting the wildlife.
Get your copy today! https://amzn.to/2N1k6Yu
Document all of your lessons learned and changes in protocols and share these lessons with other drone pilots. Join a Facebook group dedicated to pilots who fly responsibly. Make certain every drone flight ends with a log including your flight time, location, and wildlife encounters.
Get your copy today! https://amzn.to/2N1k6Yu
Nesting birds are known to use habitats adjacent to pinniped sites. Drones are known to cause nesting birds to flush, which is especially dangerous for birds that nest on cliffs where eggs can fall. Perform oblique surveying of marine mammals where cliff nesters are present. Flying overhead may cause a flushing event. Contact local seabird researchers to find out more about seasonal behavior of seabirds around pinniped sites.
Get a copy of 100 Snackable Lessons Today! https://amzn.to/2N1k6Yu