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DroneDeploy's Marketing Guru is an awesome woman, Christina Phan offers some insight into drone mapping
Conservation Interview Series by Alicia Amerson
Christina Phan is DroneDeploy's Marketing Guru. She provides insights on the mapping community and software bonuses to help you do more for your clients.
My name is Christina and I am currently the Demand Generation, Events, and Community Manager at DroneDeploy. (Yes, I know it sounds like a lot!)
How did you become involved in the drone industry? Or Why did you want to start working in this industry?
I actually did not become involved in the drone industry until I was hired at DroneDeploy. As I looked for my next move in my professional career, DroneDeploy was a company that ticked off many boxes of requirements that I had. I’ve been here just shy of a year and have learned so much!
We are almost halfway through 2018 - do you have any predictions for how the next half of the year will go for the drone industry?
Based on my interactions with attendees at conferences and events, it looks like the public safety industry (fire stations or police departments) will be adopting the use of drones a lot more.
What have you found to be the biggest challenges in social media marketing for the drone industry?
The biggest challenge for me was coming into a space where I had virtually no product and industry knowledge or an idea of who the big players were. Picking up on influencers and forming relationships with customers who are advocates was difficult and required a ton of time, especially since I wasn’t a credible source of anything about drones from the start. Now that it’s been almost a year, I’m more aware of which communities are thriving and relevant to DroneDeploy, as well as people who are experts in their industry.
What recommendations would you be willing to provide to drone entrepreneurs who might be having the same challenges - what techniques do you currently use to overcome these challenges?
The best thing you can do is to hop into these spaces and introduce yourself so people become familiar with your name and face. In order to build credibility you’ll need to be active and follow up with people who reach out or respond to you.
How does DroneDeploy support conservation research and wildlife protection with the software?
We have a program called Flylanthropy where we support nonprofits and other folks using drones for good around the world. You can also learn some more about the program and some active members in this blog post: Drones Seek Out Lost Shipwrecks Below Lake Huron.
What percentage of women use DroneDeploy and have you seen an increase in women drone pilots?
These are stats I don’t have, and are actually considered confidential. However, I have seen more females showing interest or joining the industry based on my interactions with people in our DroneDeploy forum, various Facebook groups, and offline events.
How does someone work with you or DroneDeploy? (contact info and website)
You can find all of our current openings on the DroneDeploy Careers page or post a message in our community at forum.dronedeploy.com.
Here is my in person interview with Christina at the AUVSI XPONENTIAL Conference in Denver, CO.
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